MONDAY, OCTOBER 8, 2007
Wall Street Journal
Why is Dine restaurant in Chicago such
a hit with Yelp reviewers? "One thing that probably didn't hurt: It fed many of the reviewers free," writes
Katy McLaughlin. Dine spent about $1,500 on an event for nearly 100 Yelp members. They were treated to an open bar, duck roulade appetizers and red velvet cupcakes for dessert --
then were given certificates for discounts on subsequent meals.
Posted at 10:44:44 AM
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