TUESDAY, MARCH 4, 2008
American Press Institute
"They want to know 'how it happened,'" says
Richard Honack, chief marketing officer at Northwestern's Kellogg School of Management. "The days of the 'Front Page' have been gone for a few years. We live in a 'nanosecond' world and newspaper buyers now read the paper for comfort when they have time." He also tells
Vicki Govro: "As heretical as it may sound, newspapers may need to consider getting out of owning presses and buildings."
Posted at 4:32:20 PM
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