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'State of News Media' Documents Media's Decline, Offers 6 Trends for Reinvention
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Hearst vice chairman Frank Bennack Jr. says publishers have to get realistic about their business, and reset advertising, circulation and profit targets "so we don't live in a constant state of depression." He also warns that severe newsroom cutting will come back to haunt publishers. "If newspapers don’t cover the news and do it with detail and context, someone else will."
Posted at 2:57 PM on Mar. 13, 2008
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