THURSDAY, MARCH 27, 2008
Media Grunt
That's what Mercury News editor
Dave Butler tells his staff in a "here's-my-vision" memo. Some other points:
* "We need to pick up the pace of everything we do, from the number and timeliness of local stories, to how quickly management makes decisions."
* "I know that no matter how many times I say this, many people will come away thinking that all I want to do is to increase the local story or byline count. That is not what I am saying, but I am telling each of you that the days when you had 2 days to work on a story that could be done in 1 are over."
* "The next few years undoubtedly will be challenging for newspapers. If you’re unwilling to change, to experiment, to seek out new adventures, then you’re probably in the wrong business."
Posted at 1:32:31 PM
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