THURSDAY, APRIL 3, 2008
Ball State University | On Background| The SwampA study of blogs and audience engagement during the week before the fall 2006 elections found that most newspaper staff-produced blogs contained a small number of postings, failed to create much interaction between the blogger and the audience and attracted few audience comments. "Newspapers might consider spending staff time monitoring blogs as sources of news rather than trying to re-create the blogosphere on their websites," says j-prof
Lori Demo. ||
Newspaper blogs study || Reaction from
Jesse Hamilton and
Jim Tankersley.
Posted at 2:20:43 PM
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