Romenesko

New York Observer
Times executive editor Bill Keller and his masthead colleagues initially resisted the proposal, which came from the business, reports John Koblin. "There was concern about how our readers would react," a newsroom source tells him. "There was concern whether we were taking something important away from them. It turned out in the reader interviews that it wasn't a huge deal for them. They kept saying, 'But will it be the same content?'" The Times says yes.