Romenesko

Romenesko Letters
"I cannot recall a single instance of broadcast television reporting on plummeting prime-time audiences, channel proliferation or record satellite and dish penetration," writes MediaNews Group research veep Matt Baldwin. "I cannot recall a single instance of Radio announcing the number of listeners lost to fragmentation, new formats, HD or satellite radio services. ...Judging a newspaper by the number of copies in the market makes no more sense than counting the number of television sets to evaluate a TV station. To paraphrase a recent United States President, 'It's the audience, stupid!'"