Romenesko

Los Angeles Times
"I haven't the faintest," writes Dan Neil after investigating the ad optimization service's promise to help newspapers "find money" online. "Part of me resists the proposition that great journalism can be saved only by some splashy Web programming articulated in a language I only half understand. And yet, none of the other schemes to make online content pay -- subscription walls, micro-payments, tip jars, 'free-mium' content -- has amounted to a decent Christmas party."