Romenesko

paidContent.org
"We knew we would not produce any real revenue until we had established the brand, so to speak, established the content as a place that anybody wanted to access," Barry Diller tells Staci Kramer. "Until we conceptualize a manner of advertising that is different than standard display, the little 2X300 box, which we don't want to do at the Daily Beast, until we figure that out, I don't want to take any advertising."