MONDAY, NOVEMBER 21, 2005
Washington Post
PR exec
Bob Brody plays the role of a publisher telling readers about his newspaper's extreme makeover. "Our changes will bring you exactly the sort of innovation you have every right to expect from us," he writes. "First up in our transformation: We're going to stop putting out an edition on Wednesdays. If the focus groups we wired with electrodes have taught us any lesson at all, it's that by midweek most readers need a break. So goodbye, Wednesdays." PLUS: More really innovative ideas.
Posted at 7:38:17 AM
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