MONDAY, DECEMBER 12, 2005
Wisconsin State Journal
Beginning Jan. 1, the WIBA newsroom in Madison, Wis. will be called the Amcore Bank News Center. Poynter's
Kelly McBride doesn't like that. "The idea is that a newsroom is an advocate for the public," she says. "It's Madison's news, not Amcore's news. If you have corporate branding, that is going to taint the whole product as a marketing product."
Posted at 8:49:35 AM
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