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"Blogging is just writing -- writing using a particularly efficient type of publishing technology," writes Simon Dumenco. "Even though I tend to first use Microsoft Word on the way to being published, I am not, say, a Worder or Wordder. It’s just software, people! The underlying creative/media function remains exactly the same. ...In the very near future, there are only going to be two types of media people: those who can reliably work and publish (or broadcast) incredibly fast, and those ... who can't."
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