FRIDAY, JANUARY 20, 2006
The Economist
British newspapers are frenziedly giving things away to try to attract new readers. Will American newspapers follow?
Rupert Murdoch complains that "people grab the paper, tear the DVD off and throw away the paper." Yet his titles in Britain have given away far more freebies than their competitors have. || PLUS:
"Old Mogul, New Media" and
"The Murdoch Succession."Posted at 12:20:01 PM
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