Brass Tacks Design
Mary Nesbitt of the Readership Institute says change is slow, painful and frustrating for newspapers. "We sometimes encounter newspapers that say 'we've tried it all with no results.' But what feels a big effort internally may not be enough of an effort in consumers' eyes."
Alan Jacobson of Brass Tacks Design
adds: "But without change there is no hope. The trend line is clear. Newspapers must make broad and deep changes even when it is contrary to their culture and experience."
