Knowledge@Wharton
* Management prof Lawrence Hrebiniak: "If you look at the history of newspapers, they have been harassed for a long time [by emerging competitors]. Ever since the telegraph, radio and TV, everyone's been predicting the demise of newspapers. What have they done? They have adapted by being proactive. When TV and radio came along, newspapers bought them out. But I think the industry has matured to the point to where it has been a little lazy."
* Business prof Joel Waldfogel: "If you look across ages of people, newspapers are much more heavily consumed by older consumers than younger consumers. A few papers have been able to distribute themselves in multiple places, the primary example being The New York Times. The Times has been able to keep circulation figures up through broader distribution, but that's not a strategy that will work for many papers."
* Marketing prof Peter S. Fader: "I still believe that there's a vital role for non-digital content in music. There's a lot to be said for owning a CD and putting it on the shelf and holding it in your hand. Some people say that same thing about newspapers. I'm not sure I agree with that. It may be true, but newspapers are transient. They have no archive value. I'm not going to add a newspaper to my collection. They are a nuisance to deal with, especially since we don't wrap fish anymore. When the Chicken Littles say, 'The sky is falling,' I think they're right."
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