By Deborah Caulfield Rybak
Star Tribune
Published: 10/15/2006
Excerpt:
On Thursday when snow flurries were flying, the newest voice on KSTP
(1500 AM) -- a host known only as Sterling -- complained to listeners
about the semi-hysterical reaction of Twin Cities weather forecasters.
"I'm
fairly new here, but do we have to be whipped into a fervor about the
snow? Here in the Twin Cities," he added, "it's going to snow."
Only Sterling wasn't "here" at all. He was sitting in Columbus, Ohio, where the weather was clear and 51 degrees.
Although he mentioned Ohio later, saying he "had worked and lived
there," he never told listeners that he was broadcasting his noon-to-2
p.m. show from its capital city, and has done so every day since early
September, when he started full time at KSTP. ...
... Bob Steele, a senior ethics faculty member at the Florida-based Poynter
Institute journalism think tank, called the practice "ethically
disingenuous."They want to give the impression of local presence, that
the host is the guy sitting on the next bar stool or at the ballpark
with you. If that's not the case, it's dishonest," Steele said.
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