Tuesday, November 29, 2005

By Scott Martelle
Los Angeles Times
Published: 11/02/05

Excerpt:

"The people who suffer are the readers," said Kelly McBride, a journalism ethics expert at the Poynter Institute. "You assume when somebody is speaking in glowing terms about a restaurant that it is because they did a true, fair and accurate review. But if the restaurant knew they were coming ahead of time and they didn't have to pay for the meal, you can't be sure the reviewers' loyalties truly lie with the reader."
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