Thursday, December 8, 2005
What airs before the news keeps viewers tuned in
By Breuse Hickman
Florida Today (Melbourne, Fla.)
Published: 12/08/05
Excerpt:
Industry research indicates viewers who watch 'Oprah' also like to watch news programs, says Scott Libin of the Poynter Institute, a journalistic think-tank in St. Petersburg.
"As far as news promotion goes, a station that has 'Oprah' has a
captive audience that will stay tuned through 5 and 6 p.m. newscasts,"
says Libin, who ... worked on- and off-camera at several news shows
before joining Poynter.
On the nightly news front, strong shows such as "Survivor" and several
"CSI" series have helped CBS affiliate WKMG Local 6 tie with WFTV
during its 11 p.m. newscasts.
"This is a great time to be a (local) news show on CBS," Libin added.
More of this article...
Search Google News for more quotes by Scott Libin...
E-mail this item |
Add Your Comments |
QuickLink this item: A93731
Poynter on the Record Archive
MAIN
|
Back to Top
