Sunday, December 11, 2005
WIBA radio sells newsroom naming rights to Amcore Bank
The Associated Press
Published: 12/11/05
Excerpt:
[Jeff] Tyler, [vice president of Clear Channel
Radio-Madison, which owns WIBA,] said producing news is getting
expensive and the sale had to be done. He insisted it won't affect news
content, but Kelly McBride, an ethics specialist at the Poynter Institute, a journalism training center, called it a bad move.
"The idea is that a newsroom is an advocate for the public," McBride
said. "It's Madison's news, not Amcore's news. If you have corporate
branding, that is going to taint the whole product."
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