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Poynter on the Record
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Sunday, December 11, 2005


WIBA radio sells newsroom naming rights to Amcore Bank
The Associated Press
Published: 12/11/05

Excerpt:
[Jeff] Tyler, [vice president of Clear Channel Radio-Madison, which owns WIBA,] said producing news is getting expensive and the sale had to be done. He insisted it won't affect news content, but Kelly McBride, an ethics specialist at the Poynter Institute, a journalism training center, called it a bad move.

"The idea is that a newsroom is an advocate for the public," McBride said. "It's Madison's news, not Amcore's news. If you have corporate branding, that is going to taint the whole product."
More of this article...
Search Google News for more quotes by Kelly McBride...

Posted by Meg Martin 12:00:00 AM
E-mail this item | Add Your Comments | QuickLink this item: A93872



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