Tuesday, January 3, 2006

By L.A. Lorek
San Antonio Express-News (San Antonio, Texas)
Published: 12/21/05

Excerpt:

By licensing its naming rights to its newsrooms, Clear Channel radio stations are blurring the lines between advertising and news, said Kelly McBride, ethics group leader at the Poynter Institute, a journalism training center in St. Petersburg, Fla.

"Many radio and television stations have sponsored segments," McBride said. "This is kind of a step further. When a company like a bank owns the naming rights to a newsroom in a community, it creates the impression that the sponsor controls the content."

Ultimately, the sponsorship will undermine the community's confidence in the newsroom, McBride said.

The Wisconsin radio stations are isolated cases, and Poynter does not see a trend in media companies selling the naming rights to their newsrooms, McBride said.
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