Friday, December 23, 2005

By Ken Ma
Orlando Sentinel
Published: 12/23/05

Excerpt:

Kelly McBride, the Poynter Institute for Media Studies' ethics group leader, said she thinks there is a market for the new publication because ethnic media is on the rise. Ethnic media is print and broadcast outlets that target specific communities.

In a time when large newspapers are seeing profits and circulation numbers decline, McBride said the Cherry brothers' start-up will not face the same kind of pressures to perform. For example, big newspapers owned by corporations are pressured by Wall Street to produce profit gains each quarter.

Ethnic publications operate on a completely "different business model," she said.
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