Tuesday, January 24, 2006
Wis. newspaper gives readers a new voice
By Ryan J. Foley
Associated Press
Published: 1/24/06
Excerpt:
MADISON, Wis. -- Wisconsin's second-largest newspaper is letting readers help decide what to put on the front page.
In an experiment designed to boost reader interest, the Wisconsin State Journal allows readers to go on its Web site every weekday from 11 a.m. to 4 p.m. and vote for their favorite out of five story ideas. Barring late-breaking news, the winning story typically will appear on Page 1 the next day...
"I think that's a great idea," said Kelly McBride, a faculty member at the Poynter Institute, a journalism training center in St. Petersburg, Fla. "If we are going to make the printed newspaper survive, we are going to have to figure out a way to make it more interactive with the audience."
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