Wednesday, February 22, 2006

TMC Net
Published: 2/22/06

Excerpt:

National Public Radio's mission to remain relevant in the digital age is off to a fast start. Six NPR podcasts [on Feb. 21, 2006] were among the 100 most popular downloads on Apple Computer Inc.'s ITunes Music Store...

NPR was not the only news entity on the top 100 list. The Discovery Channel, NBC's "Meet the Press," PBS' "NewsHour with Jim Lehrer" and numerous others also proved popular.

"It gives you hope for democracy, doesn't it?" said Al Tompkins, broadcast/online group leader at the Poynter Institute, a journalism training school in St. Petersburg, Fla.

"When you think of the users of these devices, it's not the Madison Avenue stereotype of gray and balding," he said. "It at least gives you hope that the younger [demographic] is still interested in important information ... but also deeper and more thoughtful kind of storytelling."
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