Thursday, February 23, 2006
The Web strikes Olympic gold
By Cynthia Hubert
The Sacramento Bee
Published: 2/23/06
Excerpt:
While NBC was still airing its daytime soap operas this week, much of
the nation already knew about Shani's heroics on the ice, Bode's
futility on the slopes and Sasha's first showing at the rink.
The impatient masses got results and pictures live on the Internet, and
statistics suggest that a good percentage of them probably skipped the
prepackaged Olympics television coverage.
While NBC has reported less-than-stellar TV ratings for the Olympics,
which have been trounced by "American Idol," the network's online home
of the Turin Games has been on fire...
Al Tompkins, broadcast and online group leader for the Poynter
Institute media school and think tank in Florida, said TV does better
than the Web on long stories and human-interest pieces. But one of the
medium's problems during these Olympics, Tompkins said, is that the
Turin Games have lacked drama...
"This one just has not generated a blockbuster 'off the ice' story yet," Tompkins said.
More of this article...
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