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Poynter on the Record
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Monday, March 13, 2006


Public information officers serve many
By Lyda Longa
Daytona Beach News-Journal
Published: 3/13/06

Excerpt:

If you read and watch the news -- especially in times of disaster or when a crime is under investigation -- it's likely you've been fed the information by a trained professional.

These government public relations officials are voices of your city, your police, your courthouse -- even on a normal day. They're the people who often provide the public and media access to government records and buffer government employees from the public.

But are public information officers there to give the public everything it's entitled to? Or are they there to mold information and release whatever it is that their agencies believe the public should know?

It may depend on which agency you speak to, said Kelly McBride, an ethics group leader at the Poynter Institute, a media training center in St. Petersburg.

"There are some great public information officers out there," McBride said. "But, there are also public information officers with conflicting loyalties.

"They are sometimes more loyal to their agencies and their bosses than they are to the public's interest," McBride said.
More of this article...
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Posted by Candace K Clarke 12:00:00 AM
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