Wednesday, March 15, 2006

By Matt Appuzo
Associated Press
Published: 3/15/06

Exerpt:

Three central Connecticut newspapers will switch to a tabloid format in May as their parent company, Journal Register Co., tries to boost advertising revenue and reverse circulation losses.

The [New Britain Herald], The Bristol Press and The Middletown Press announced the change in Wednesday's newspapers, saying the new editions will be easier to read and more attractive to young readers and families.

Trenton, N.J.-based Journal Register Co. also owns two other Connecticut dailies, the New Haven Register and Torrington Register-Citizen, which will not change formats...

Roy Peter Clark, senior scholar at The Poynter Institute, a nonprofit journalism center in St. Petersburg, Fla., said tabloid redesigns often lead to short-term revenue increases because new readers pick up the paper.

"Tabloid has, for many decades, been associated with a certain kind of downscale journalism: sex, sports, celebrity, gossip," Clark said. "We know that it doesn't it have to be that way."
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