Wednesday, April 5, 2006
WFTV's contest looks for live reporting that's livelier
By Hal Boedeker
Orlando Sentinel
4/5/06
Excerpt:
Do your live TV reporting with the most pizzazz, and you could win a 32-inch, flat-panel television.
WFTV-Channel 9 has been sponsoring such a contest since November.
Newsroom managers are monitoring stories and will announce the winning
reporter and photographer next month. Each victor receives a
high-definition TV set.
"Wouldn't you like to be in that contest?" News Director Bob
Jordan said [on April 4]. "We have fun with our reporters. We reward them as
they grow their skills."
Live shots at the ABC affiliate have featured reporters in a
sinkhole and in the middle of toll plaza traffic. The contest was the
brainchild of Bob St.Charles, the station's director of marketing,
Jordan said.
"What we want in this case is for our reporters to be active and
use the standup to better tell their stories," Jordan said. "We're not
looking for performances."
A standup can be an effective tool to enhance a story, said Jill
Geisler, an instructor at the Poynter Institute, a school for
journalists in St. Petersburg.
"If it's used improperly, it can be cheap theater," she added. "I
do hope that Bob Jordan reinforces with great bonuses for other
important things in his newsroom: digging, writing, photojournalism,
enterprise reporting."
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