Here at Convergence Chaser we've been on a bit of a riff about broad changes in media behavior and expectations:
Kids have TVs and computers in their room,
more than half of Americans are online, and now
even Superman's a converged reporter.
Now, MediaPost.com offers a few more data points. First, there's
a mention of the, um, specifically-titled Simultaneous Media Usage Survey, which reveals that people often tune out one media in favor of another. Okay, we didn't need a survey to tell us that. But there's more:
[The] data allows advertisers and media planners to identify which media platforms consumers use in tandem -- newspapers, TV, radio, Internet, instant messaging, cell phones, PDAs, PVRs, etc. -- and when they use them.
There's also
a longer piece that crunches new data on 14- to 24-year-olds. Here's an interesting nugget:
[...] The scenarioDNA data shows 57.4% of young adults watch TV while they are online and 27.3% have voted in televised events via text messaging.
Lots of other good stats in there, too, so be sure to check it out. Both MediaPost links are via
IWantMedia.
