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Return to Journalism from PR?
Q.
I have been working in newspapers since February 2007 and generally enjoying it. I knew early on in college that I was not going to be making a lot of money, and that didn't bother me. I just wanted to be able to pay bills, have a beer every now and then and possibly save a little.
As you know, there isn't a whole lot of money in lower-level journalism right now. In my short time in this industry, I've worked for two companies -- one public, one private -- and both hired me on with the promise of scheduled pay increases only to institute a wage freeze a short time later. With the cost of fuel and everything else going up, the value of the dollar slipping, and my pay staying the same, I don't know how to make this work in the long run.
Here's the question: Is it wise to shift into a PR position with a bit more pay, and think about eventually transitioning back? I've heard that one can go from editorial to PR, but not the other way around. I tend to feel that way, but my finances are such that I've started to seriously consider the idea.
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It is absolutely true that the move from journalism to public relations is much easier than a move in the other direction. I would not make a move to public relations with the expectation I could make it back.
So, if you make the move, it should be for more than "a bit more pay." If you are to give up a career you enjoy and feel fulfilled in, you should make substantially more.
Pay freezes, hiring freezes, buyouts and layoffs are going to be with us for a while, I fear, as the media retool. If you possess or can develop digital media skills that take you to a better-paying job in a communication position, rather than an advocacy one, you may be able to meet immediate needs and keep journalistic options open.
Coming Thursday:
Her parents nudged her into nursing for its security, but she now wants to try her first interest: broadcast production. Can that work?
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