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A tale of six leads
I argued not long ago that The New York Times had a bad day. Aug. 29, on the other hand, was a good day for the paper, featuring six front-page stories, each with a lead worth thinking about.

Katherine Zoepf begins with a tight scene out of Damascus about how women are leading an Islamic revival in Syria:
Enas al-Kaldi stops in the hallways of her Islamic school for girls and coaxes her 6-year-old schoolmate through a short recitation from the Koran.
"It's true that they don't understand what they are memorizing at this age, but we believe that the understanding comes when the Koran becomes part of you," Ms. Kaldi, 16, said proudly.
Out of Rwinkwavu, Rwanda (great name), Celia A. Dugger also begins her story with a brief anecdote:
Bill Clinton worked the crowd of AIDS survivors, clasping the outstretched hands of children alive because of the AIDS medicines his foundation donated.
Inside the rural hospital here that he recently helped renovate, where Rwandans were hunted down and killed during the genocide he regrets he didn't try to stop as president, Mr. Clinton heard people once skeletal from AIDS tell of their resurrections to robust health.
But do not think that the Times has gone all anecdotic (anec-dotty?) on us. Kirk Johnson writes out of Boulder, Colo.:
The case against John M. Karr in the 1996 killing of 6-year-old JonBenet Ramsey collapsed Monday when DNA tests refuted Mr. Karr’s claims that he had committed the crime.
Harder still is the lead out of Baghdad by Damien Cave (another great name) and Edward Wong
At least 20 gunmen and 8 civilians were killed Monday when the Iraqi Army battled fiercely for hours with members of a militia loyal to Moktada al-Sadr, the radical Shiite cleric, in Diwaniya, Iraqi officials said.
Out of South Dakota, the ever-productive Monica Davey gives us a lead with an slightly sibilant overview
With parts of South Dakota at its epicenter, a severe drought has slowly sizzled a large swath of the Plains states, leaving farmers and ranchers with conditions they compare to those of the Dust Bowl of the 1930's.
Which leaves only Jason DeParle, who begins his political profile of Indiana Republican Mike Pence this way:
He supports tax cuts and the war in Iraq. He opposes stem cell research and the Medicare plan. He is the master of his movement's medium, talk radio. Jesus Christ is his personal savior and Ronald Reagan his political idol.
None of these overtures will be enshrined in the News Lead Hall of Fame, though each, in my opinion, works well enough. More important and instructive is the variety of approaches permitted by Times editors. It turns out that the front page of The New York Times is a big writing tent.

So, how should a good report or story begin?
  • With the news?
  • With an anecdote?
  • With a decent quote up high?
  • With an overview?
  • With the number of dead?
  • With a single sentence?
  • With four sentences?
  • With alliteration?
  • With unusual language?
  • With plain language?
  • With parallel constructions?
Readers will find in the Aug. 29 Times leads all of these approaches -- and more -- which proves that you need lots of tools on your workbench. One day you need the hammer. The next day, the feather duster.  
-- Roy Peter Clark, vice president and senior scholar
Posted by Roy Clark 3:22 PM August 31, 2006
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