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Language that is spare, almost bare
My great colleague Al Tompkins offers us a useful analysis of the work of Bob Dotson, one of the best storytellers in the history of broadcast news. Consider this a mere footnote to Al's good essay. It derives from a book that Dotson wrote in 2000: "Make It Memorable: Writing and Packaging TV News with Style."

In it, Dotson reveals many of his tested techniques and illustrates them with scripts of his stories.   The first describes the aftermath of a terrible crime: the shootings of four schoolchildren in Jonesboro, Ark.

The script of the three-minute story contains visual cues and transcriptions of soundbites. But I will  quote only Dotson's narration:

Sometimes the yearbook of life closes too soon.

We are left with grainy pictures and long-lens grief.

No way to measure a loss.

The four little girls who died in that Jonesboro schoolyard were more than what happened to them. They were small-town kids ... a lot like these.

Their friends thought you might like to see where ... Paige Herring perfected her jump shot.  And Natalie Brooks practiced her cheers. Stephenie Johnson sang her first sweet song right here. And Britthany Varner gave her a hug. She always had hugs for her friends.

And then at the end:

Our children are like library books, with a due date unknown. These lives stopped at the start of their stories. But their stories live on ... in friends who can tell them.

To describe such terrible grief, Dotson chooses language that goes beyond spare -- to almost bare. Let's do the accounting: Of the 13 sentences quoted above, here is the word count:  8, 9, 6, 17, 8, 15, 6, 9, 7, 7, 11, 9, 11.

Add those numbers up and you get 123.  And of those, 96 are words of one syllable.

Lots of lessons to learn here: Even when your sentences are short, vary their length; even short sentences can include literary flourishes, such as the simile that compares children to library books; and even when the story is powerful and emotional, keep the language spare.



I grew up believing I was descended from one of the signers of the Declaration of Independence: Abraham Clark of New Jersey. You can find his signature on the lower right-handed corner of the document. He was known as "the poor man's lawyer" for his willingness to offer up legal services for free. Now that's what I call an American revolution. Enjoy the holiday. We'll see you next week.

Posted at 5:09:11 PM

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