“Bold, energetic headlines and energetic photos matter, and I think we need to give that energy to our readers.”

Paul Tash, editor, CEO and chairman of the St. Petersburg Times, an EyeTrack07 partner, and chair of Poynter’s Board of Trustees

“We still have to be editors. I’ve read 80-inch stories that I could have read another 20 inches on. And I’ve read 10-inch stories that were too long. So it all depends on … how was it done? What’s the reporting? How’s the writing? Is it a topic that really engages and captivates?”

Michael Days, editor of the Philadelphia Daily News, an EyeTrack07 research partner.