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Endangered: The Print Trade Pub Covering Tech

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Reply to Adam Gaffin
2/14/2002 6:56:47 PM
Posted By: Steve Outing

Reply to Adam Gaffin (below): In my short item, I did not predict theimminent demise of trade pubs. What I am saying is that the trend -- especially in industries where most participants now rely on the Internet as a source of industry news -- will go toward a continued decline in print-news consumption. We're fast heading to the day in the U.S. (at least) when more information is consumed digitally than from print. Common sense tells us that certain sectors (like the wireless industry) will lead that trend, because of the information habits of that industry's professionals. I stand by my prediction that digital consumption of high-tech and digital communications industry news (and I don't mean just on the Web) will overtake paper in the next X years. I'm not ready to predict what "X" is.

Dangerous to draw conclusions from one failed pub
2/14/2002 4:21:22 PM
Posted By: Adam Gaffin

Yes, the hi-tech trade-pub biz is undergoing a downturn - far more significant than M-Business shutting down was the recent closing of Internet Week, a 15-year-old publication.

But to say the entire industry is doomed is sort of like saying the Internet is going to kill off general-circulation newspapers (you do remember how that was going to happen in, oh, 2002, don't you?). Sure, some will die, but others will adapt.

You could argue that M-Business was simply a victim of the dot-com like hype that surrounded the wireless business. Remember when everybody was going to check their stocks on their phone and use their PDAs to print off instant coupons for Starbucks?

Adam Gaffin
Executive Editor, Online
Network World (yep, a high-tech trade pub).


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