We're right in line with Pew et al. if you consider two correcting factors: we only reach people with telephones (95% of U.S.) and we also talked to people under 18, who are approaching 100% Internet access thanks to schools. In 2000, for example, Pew said there were 104 million adults online, which is a little less than 50% of the adults in the U.S. -- and that matches perfectly with our numbers for that same period.
That means your company's numbers are wildly higher than those Nielsen//Netratings, Jupiter Media Metrix, Pew, and Harris each reported for U.S. Internet access.
All but Nielsen//Netratings reported that the percentage was between 35% and 45%. N//N reported 65%, but acknowledges that was the percentage of Americans who inhabitted a home or an office that had an Internet-connected computer.
I worry that something might not add up if you reported nearly twice the percentages of those veteran survey companies.
Vin CrosbieDigital Deliverance LLC
We haven't done this kind of tracking research in Europe, but I would be surprised if non-Scandinavian numbers were this high.
Bo BrockMedia Futures ConsultantFrank N. Magid Associates
