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Newspapers: Please Don't Link to Us

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Users are the gold...
3/25/2002 5:59:25 PM
Posted By: Anders Lautrup-Larsen

It is right that the Danish newspapers have not found a business model on the net yet.

Links is the nature of the net. Newsbooster is a search engine were you can search the news. People will still use the Newspaper site to get a general overview of the news.

Some of the Danish newspapers that are against deep links (newsbooster respects that) have put in a very simple code that exclude search engines, told us that they only have 3 % of their "customers" from search engines. Compared to us medias that have over 70% of their "customers" from search engines. Think about the lost income...

I think that the print media in small countries have a great chance to survieve if the start to focus on the great potential there is to have "customers" comming into their "shop".

Good luck,
Anders Lautrup-Larsen
Ceo, Newsbooster

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