Poynter Online
Go


Top Story

Young Journalists Use Facebook Ads to Reach Prospective Employers
Most Recent Articles
Most E-mailed
Recent Comments
Recent Tags
Community Activity

Poynter Training
Poynter Seminars
Small, in-person training experiences.
News University
Today's most popular courses on NewsU, Poynter's e-learning site for journalists.
Webinars
Our online classroom is just a click away. Learn more.
All Webinars

Poynter Forums

Deep Linking Returns to the Surface

Page 1 of 1 
Users arrive at *any* page regardless
4/19/2002 8:59:41 AM
Posted By: John Garside

Will the media barons try to ban search engines next? Google, for one,

"grants a user access to a part of my website without going first to my site's home page, the user may experience something different from what I intended when I established my website"

Rather than fight technology -- particularly when it's in the user's interest -- why not adapt?

There's already a marketing obligation to optimize every page on a Web site for search engines.

And there are a proliferation of other routes by which users can arrive at any page.

Is it so unfair (not to mention the pragmatism) to optimize for users also?


Page 1 of 1 
Return to Previous Page

Username
Password
New User? Signup Now
Poynter Careers
More media jobs