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Missing the Message

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E-mail addresses in the paper
4/29/2002 3:28:03 PM
Posted By: howens@insidevc.com

FWIW: Tomorrow the Ventura County Star launches a redesigned newspaper. Instead of having "staff writer" under the reporter's name, the by line will now include the reporters e-mail address. We've always run e-mail addresses at the end of the story, but it's never a hot link on the Web site. People need to cut and paste. We'll probably leave it that way on the Web site for the time being.

Yes but
4/26/2002 8:45:47 PM
Posted By: Rick Brown


I agree with the need for e-mail linked bylines or otherwise making contact easy. I do that and feel the advantages outweigh any disadvantages. However, let me play devil's advocate for a moment for no other reason than to entertain you with my love/hate relationship with e-mail.

First, spambots harvest that "mailto" information and flood the e-mailboxes with junk, making it harder for reporters to communicate with "real" people.

Second, some readers will click on an e-mail link on the page and start commenting as if the recipient knows exactly which of the many articles with such a link they're referring to.

Third, it depends on how and what online publishing system is being used, but generally it's administratively simpler to have a master e-mail contact list than coding each article with an e-mail link.

Fourth, at what point does it become impossible for an individual to respond to the many? I, for example, am unable to find a direct e-mail address to get a one-on-one personal communication going with Bill Gates. I wanted to congratulate him on being cooler on the witness stand this month than previously. You'd think he'd know enough about the potential of the Internet to be more accessible to customers like me.



Hyperlinks Are Golden
4/26/2002 5:22:15 PM
Posted By: Jade Walker

I spent a good 15 minutes searching the Chicago Tribune site for Mr. Janega's e-mail address -- in fact I went through every article in the Obituary section. No luck.

Patricia Sullivan nailed it on the head. Web-savvy readers expect to find a hyperlinked byline or a credit line at the end of each article. Most would never think to go to a Customer Service area because they don't consider the news they read to be a product (thus making them a 'customer'). They're readers and view the news as information meant to be read. Perhaps in time, the byline hyperlink will catch on at all the online news outlets.

Finally, thank you, Mr. Meyerson, for forwarding that e-mail address. I also heard from Mr. Janega (news does travel fast online), and will give him the proper e-mail "attaboy" he deserves.

Jade Walker - MaidenFate@aol.com
Columnist, Jaded Writings (http://www.jadedwritings.com)
Overnight Producer, The New York Times (http://www.nytimes.com)
Author, "Sex, Death and Other..." (http://www.metropolisink.com)

E-mailing the Chicago Tribune
4/26/2002 3:50:40 PM
Posted By: Patricia Sullivan

True enough, Charlie. But it's fairly astonishing to me, at this late day in the digital evolution, that the Trib and other big-time papers (including my current employer's, altho I am now on the print side and no longer online) fail to provide a hyperlinked byline -- or at the VERY least, a line at the bottom of the story saying "You can reach reporter John Smith at jsmith@bigtimepaper.com." Aren't we supposed to make it easy for readers to get information? Why force them to search?

E-mailing the Chicago Tribune
4/26/2002 2:12:59 PM
Posted By: Charlie Meyerson

Contrary to Jade Walker's assertion that "the Chicago Tribune, like many other online newspapers, hasn't fully realized the potential of e-mail access": You'll find a full listing of Tribune staffers and their e-mail addresses on the "E-mail the staff" link listed under "Customer service" on the chicagotribune.com front page: http://www.chicagotribune.com/services/site/chi-newspaperemail.story

James Janega's there: JJanega@tribune.com

I'm sure he'd be happy to hear from you.

Best wishes,

Charlie Meyerson
Daywatch columnist
Chicagotribune.com

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