Poynter Online
Go


Top Story

Public TV, Radio Stations to Increase Local Investigative Coverage
Most Recent Articles
1.Poynter announces publication of a new collection of newspaper pages
9:00 AM Nov. 21, 2009
2.Poynter's Times Publishing Co. sells Governing
5:15 PM Nov. 20, 2009
3.Recommendation for Fewer PAP Screens Sure to Set Off Controversy
10:32 AM Nov. 20, 2009
4.Gene Patterson to Jack Nelson: Save Us a Desk Up There in That Celestial Newsroom
7:03 AM Nov. 20, 2009
5.Public TV, Radio Stations to Increase Local Investigative Coverage
6:19 AM Nov. 20, 2009
Most E-mailed
Recent Comments
Recent Tags
Community Activity

Poynter Training
Poynter Seminars
Small, in-person training experiences.
1.
A New Curriculum for a New Journalism - Jan. 6-8, 2010
Apply by November 23
2.
Multimedia Journalism for College Educators - February 1-5, 2010
Apply by December 14
3.
NewsU: Write Your Heart Out: The Craft of the Personal Essay - January 25-February 19, 2010
Apply by January 4
News University
Today's most popular courses on NewsU, Poynter's e-learning site for journalists.
Webinars
Our online classroom is just a click away. Learn more.
All Webinars

Poynter Forums

Tampa Tribune Offers Electronic Edition (Shhh...)
Page 1 of 1 
Small newspapers are local-focused
5/10/2002 11:40:39 PM
Posted By: kim brooks wei

Newspapers must wonder what will happen to them if their readership turns away from print and elects to read online versions of the papers instead. When you don't know who your readership is, how do you know what news your audience is going to want to read, and how do you sell to advertisers based on readership demographics?
Being on the web also makes little guys compete with the big guys. I suppose it's not hard to imagine going from reading my local news as a paper, to reading it online and as long as I'm on line, well, why read my local paper any more? I could as well read the Washington Post or the New York Times.
Perhaps small newspapers have the same concerns as most local-focused businesses do when it comes down to the question of what the web will do to assist in their businesses' development. A lot of creative thinking is going to take place before good solutions that translate to increased revenue and trade are discovered for small businesses of any type that depend on and service a geographically small area.

Kim Brooks Wei (a Small Biz Developer)
Page 1 of 1 
Return to Previous Page

Username
Password
New User? Signup Now
Poynter Careers
See All Jobs
Add Your Resume
Post Your Job
Become a Member
More media jobs