I said that in 2001 twice as much money was spent on mobile content than PC/web-based content by consumers/users in Europe. According to Jupiter MMXI, in 2001€590 million was spent in Europe on mobile content versus €252 million on PC/web content. Jupiter predicts mobile content revenues (not inlcuding any tariffed minutes or metering--just paid content) will run 2.5-3 times web/PC content revenues in Europe this year and the next.
I tried to make the point that while we are in the continuing throes of a debate over what people will pay for on the web-- consumers have always had to pay for using their phones (whether for voice calls or SMS or ringtones or what have you). Therefore, there appears to be far more acceptance at paying for mobile content that shows up on your phone bill then for one-by-one credit card choices on the web. This does not mean all content platforms nor all content providers will make money on mobile phones-- merely that there appears to be far less resistance in Europe to paying for whatever comes to you via the mobile phone (so long as the payment is easy and shows up on your phone bill) than paying via credit card on the web.
