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A Glimpse of the Paid-Content Future?

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Perhaps it's a business strategy?
7/10/2002 8:39:03 PM
Posted By: Rick Brown


I've wondered about the possibility of moving content in and out of "premium" level. One might
adopt the following model. The article first appears as "premium," restricted to subscribers or
purchasers only. They get access to it first as part of their payment. After a set amount of time,
the article becomes free for the general public, thereby leveraging the content to drive up page
views and advertising revenues. Then later, it moves into the archives, where it is premium for
anyone who has to search for it from the host site's archives, but remains free for those who've already
linked to it, bookmarked it or even find it through Google. (Here's an even more devious suggestion:
You notice that some outside source like a weblog or news aggregator links to your article and you see
that it's generating a lot of page views from those sources, so you take it premium to capitalize
on that.)

The advantage is that you get the best of both fee and free worlds. The disadvantage is that you may
anger consumers, especially regular customers, like Rich who later find out that they paid while others
didn't.



An explanation?
7/9/2002 4:55:02 PM
Posted By: Adrian Holovaty

I might be wrong, but think it was just a case of them moving a free article to the paid archive and keeping the old link live -- a la washingtonpost.com. That'd be a smart thing to do on their end, as it would enable them to keep old links (such as the one from Daypop) from going bad and still let them make money off old content by charging people who happened to miss its free appearance the first time around.

Or perhaps ...
7/9/2002 4:48:20 PM
Posted By: Rich Gor

... I was ripped off.

I don't know what happened. This morning when I went to the site, that story was definitely marked with a "premium content" icon. Now it's gone. I suppose I could ask for my money back.



Odd pricing policy
7/9/2002 3:03:39 PM
Posted By: Sheila Lennon

I'm a bit baffled -- that story ("The trees fight back") is here, for free.
http://www.economist.com/business/displayStory.cfm?story_id=1218702

It's been widely linked to through the Daypop search engine: http://www.daypop.com/search?q=The+trees+fight+back&t=a

Perhaps it was not free the first day? In that case, I'd rather wait than pay. Otherwise, I'd wonder about that editor who didn't tell you that -- he or she flunks customer service.



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