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A Step in the Right Direction

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Tracking in Flash is easy
10/15/2001 10:00:58 PM
Posted By: Ashley Wells

I create interactive stories in Flash for MSNBC.com. If you know what you're doing, you can insert all sorts of tracking bugs using ActionScript and LoadMovie commands. You can see how longer users stay, what they click on and in what order, how long they are willing to wait for download, etc. That's far more than .html tracking or .asp counter files can boast.

We do all of this routinely. And we've found that "conventional" wisdom about how people use the Internet is often dead wrong -- at least with our viewers. If people really knew how hard it is to get people to click on simple options, they'd probably give up right now. It's made us better new media story-tellers--a claim I can back up with numbers.

The advance Macromedia is coming out with for tracking Flash usage is great, but tracking just isn't a problem to begin with.

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