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New Game, New Name

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skillful manipulation of media
10/13/2001 2:55:56 AM
Posted By: josefponce@yahoo.com

Maybe it was skillful use of the media by Jason with a fast foot change in calling it "broader focus" new name magazine. American was built on "new and improved" or the "completely new."

It's great free publicity and acknowledment for such a "kaput."

What elements will survive present corporate culture ethical and moral collapse? Cookie Roberts' phrase offers a great insight: "None that matters."

On the rebirth of an Internet ma
10/12/2001 10:45:03 AM
Posted By: Vin Crosbie

So, ceasing publication by the monthly magazine Silicon Alley Reporter, not publishing anything for the following months, and then launching a publication called Venture Reporter, which is on another theme, is merely a magazine name change according to publisher Jason McCabe Calacanis?

I suppose that if David Bunnell were in November to begin publishing a magazine called Beachside, he could then claim that he didn't really close Upside magazine last month?

No, The New York Times didn't get wrong its story about the closure of Silicon Alley Reporter. SAR closed, when belly-up, kaput.

Calacanis didn't like the bad press stories about SAR's have failure generated -- particular because such stories made him look like a failure in the eyes of prospective advertisers for his new magazine. So, he's now claiming that he didn't really close SAR but is just renaming. Sure, Jason, anything you say. Party on!

Vin Crosbie

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