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Online Doldrums

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navigation
10/15/2001 8:49:31 AM
Posted By: ?

How about navigation on this page back out of this page to other forums?

I came to this page through a link in an e-mail and don't see a way go elsewhere in the site.

Resources, resources, resources
10/15/2001 8:45:14 AM
Posted By: smaller daily

I work at daily with a circ under 75,000.

Here, as at many other papers in our chain, we have enough staff to maintain the site and fulfill corporate mandates to offer numerous verticals (through too many third-party providers),
but not to do much beyond shovelware.
There are (literally) almost 100 times the number of people working on the print product as on the online one.
The big word in our company is integration (vs. hiring more staff) but until the editor (as well as the publisher, ad director, and marketing director) are evaluated from above re: their ability to put forth a better online product, the status quo will remain the same.
The attitude in the newsroom is still "let's not beat ourself" online before it appears in print. Online is an afterthought. Similar attitudes prevail in selling online ads.

To be fair, the other depts. were under tremendous pressure to do more with less before online came to prominence. The sought-after margins won't allow really vibrant online sites in our chain until we find a way tosignificantly increase the revenue stream.
Our is still a bottom-line, short-sighted industry.




Not all online media remained depressed
10/13/2001 2:15:41 AM
Posted By: Lorenz Lorenz-Meyer (mailto: lorenz@clubvolt.de)

Well, Steve, at least one online publisher here in Germany seems to be an exception. SPIEGEL ONLINE (www.spiegel.de), the online branch of the distinguished weekly news magazine DER SPIEGEL and probably the best online news source in our country, has taken the opportunity - in the midst of strong head wind not only in form of the general dotcom crisis but in particular w.r.t. inhouse micropolitical and financing problems. On Sep 11 they immediately concentrated all staff and homepage webspace to the terrible events, enlarged their hardware basis and dedicated all journalistic efforts to an original (and partly exclusive) coverage. They nearly doubled their page impressions (from 43 Mio in August to 81 Mio in September) and since seem to have broadened their user base in a sustainable way. I still don't know how much it will help them with their problems in the long run, but i can imagine that they gained significant ground.

(Disclaimer: SPIEGEL ONLINE happens to be my former employer - from 1996 to 1999)

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