I am increasingly distrustful of organizations that have auto-renewal because I have found several occasions where it has been very difficult to cancel. This has cost me money and so now I wont subscribe where this is a requirement without first checking how easy it is to close it. I then close the renewal immediately after sign up.
The reason companies use this approach is that they hope / know that inertia and forgetfulness will keep some people signed up even when they no longer really use the service. To me this is dishonest, and any company insisting on auto-renewal automatically becomes suspect.
