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Dinosaurs Among Us

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Get a life web-only people!
9/18/2002 12:05:28 AM
Posted By: Roland S. Martin

Why would someone be so offended by the Star-Telegram's ad campaign? As a former Star-Telegram city hall reporter, I loved it! All of these web-only folks need to get a life because it is the money made from newspapers that is funding these money losing websites. That's right, I said money-losing websites!

There are a handful of sites that are actually making money. In most cases they are a value-add for the newspapers. I've long maintained, despite statements by my media colleagues, that newspapers are not dying. They are simply evolving. And for all of these folks to continue to act as if they this kind of promotion is wrong, they need to understand that websites are mainly used by papers as marketing tools.

Am I one of these web haters? No. I'm an editor of a website who is a cross-trained journalist that can write, edit, shoot the photo, shoot video, report it, edit it and produce it. I've done it for radio, television, newspaper and the Internet.

Lastly, there shouldn't be a single student going directly into web-only journalism. They need to go into a real newsroom where they have to deal with stories getting cut from 20 inches to 8 inches because of shrinking news holes. The web environment doesn't have the same safeguards and editing as newspapers because there are far fewer people. Again, go get some real newsroom experience and then step out to the web world. Because when that web-only world shuts down, you wil be stuck with a lot of web experience and can't find a job in a real newsroom.

Roland S. Martin
Editor, BlackAmericaWeb.com
News Editor, Savoy Magazine, (www.savoymag.com)
nationally syndicated columnist, Creators Syndicate (www.creators.com)
Author, "Speak, Brother! A Black Man's View of America"

Tout a real advantage
9/17/2002 7:41:16 PM
Posted By: Rick Brown


I've yet to see actual evidence that a print-centric campaign that's negative is ineffective or detrimental. All I hear
is the fragile egos of insiders whining that they're being picked upon. In my mind, the problem with the ad is not that it attacks
the Internet's weaknesses. I see that as a legitimate strategy for print. The problem with the ad is that it fails
to tout print conveniences that are real and have value to consumers. The answer to the question in the ad is
"Never, and families don't read newspapers together either." I know of no family that gathers round the campfire
to read the articles out loud or gathers over dad's shoulder to read at the same time he does. People read the
paper separately, and seek out what they're interested in. That's an individual activity, much like information gathering
on the Internet. If there's a dinosaur here, the family reading concept is it. A successful print-centric campaign
would tout real advantages, such as print being tantamount to an instant download, being portable, easier to skim
and read, etc. There's nothing wrong with using an attack ad, but it must be relevant to its targeted audience.


Print versus Web
9/17/2002 3:06:20 PM
Posted By: Tom Nord

Well, when was the last time your family sat down and read the Internet together? The web is superior to print in many ways, but it still has drawbacks. The Star-Telegram is only doing what any company would do, and that is playing to its strengths.

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