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We've Got the Scoop, You Can't Have It Yet
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Missed publicity?
10/25/2002 6:55:02 PM
Posted By: Rick Brown


At 6:34 p.m., the information may not have been in a state that was ready to post. However, setting midnight
as the post time does indeed seem to be calculated to avoid sharing the scoop with other media. However, there's a missed
opportunity for free advertising here. I have seen TV news channels credit the Seattle Times for exclusive information numerous
times during their TV reporting. If the Times story had been posted earlier, I wonder how much more often a summary of the
information would have garnered free TV publicity for the Times and how many additional newspaper sales would have
been generated the following morning, plus additional web site page views. Imagine prime-time news viewers disengaging
from the TV set to read the full Times story on the web, and other viewers going to bed with the intention of grabbing a morning
paper to read it. How could that be less profitable than holding the story and garnering a smaller window of widespread publicity?
OLD TRICKS
10/25/2002 1:17:29 PM
Posted By: Carol Rock

So how is this different than the "film at 11" tease that TV news has been using for years? From both a newsgatherer and news reader perspective, there's nothing more frustrating. This seems to be running in the same vein.
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