Poynter Online
Go


Top Story

Young Journalists Use Facebook Ads to Reach Prospective Employers
Most Recent Articles
Most E-mailed
Recent Comments
Recent Tags
Community Activity

Poynter Training
Poynter Seminars
Small, in-person training experiences.
News University
Today's most popular courses on NewsU, Poynter's e-learning site for journalists.
Webinars
Our online classroom is just a click away. Learn more.
All Webinars

Poynter Forums

The Print Edition of NYT, Cloned On Screen

Page 1 of 1 
It's All About ABC's.(Audit Bureau of Circulation)
10/25/2001 3:47:24 PM
Posted By: Jill E. Vaile

In the print newspaper business, only two things matter: advertising revenues and circulation numbers.
Since the ABC (audit bureau of circulation) has "relaxed" their recording more than ever,
an online copy now counts towards a paper's circulation; hence the mirror of the print paper.

The NY Times is not alone in this endeavour. Since circulation figures determine advertising rates,
it isn't too hard to figure out why many papers are jumping on this particular bandwagon. Obviously
an electronic replication of a newspaper is more cost effective than paying a cent apiece, and dumping
issues at gas stations, fastfood eateries etc. As the numbers rise, so do advertising rates.
Hey, business is business- but then again, I always thought bogus was bogus too....



It's All About ABC's.(Audit Bureau of Circulation)
10/25/2001 3:46:44 PM
Posted By: Jill E. Vaile

In the print newspaper business, only two things matter: advertising revenues and circulation numbers.
Since the ABC (audit bureau of circulation) has "relaxed" their recording more than ever,
an online copy now counts towards a paper's circulation; hence the mirror of the print paper.

The NY Times is not alone in this endeavour. Since circulation figures determine advertising rates,
it isn't too hard to figure out why many papers are jumping on this particular bandwagon. Obviously
an electronic replication of a newspaper is more cost effective than paying a cent apiece, and dumping
issues at gas stations, fastfood eateries etc. As the numbers rise, so do advertising rates.
Hey, business is business- but then again, I always thought bogus was bogus too....



Page 1 of 1 
Return to Previous Page

Username
Password
New User? Signup Now
Poynter Careers
More media jobs