The NY Times is not alone in this endeavour. Since circulation figures determine advertising rates,it isn't too hard to figure out why many papers are jumping on this particular bandwagon. Obviouslyan electronic replication of a newspaper is more cost effective than paying a cent apiece, and dumping issues at gas stations, fastfood eateries etc. As the numbers rise, so do advertising rates.Hey, business is business- but then again, I always thought bogus was bogus too....