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What People Think of New Ad Formats
Page 1 of 1 
The Spin
11/16/2001 4:13:56 PM
Posted By: Stephen Downes

Far more interesting than the study is the spin that followed. Advertising media and proponents of online advertising seem desperate to make it sound that consumers are OK with pop-ups, yet the study ranks them with out most hated forms of advertising, direct mail and television ads. This is similar to the spin that followed the recent Pew study on charging for subscriptions: again, the push was on to highlight how willing people were to accept subscription fees, while the study in fact said exactly the opposite. The conclusion I draw from the coverage of both studies is that the media cannot be trusted to present news about itself (especially where finances are concerned) in anything like an objective manner. Pity.
Page 1 of 1 
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