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NYTimes.com's Tolkien Feature Raises Eyebrows

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splitting hairs

12/18/2001 5:54:40 PM
Posted By: Dean Lockwood

Interesting question in general -- and advertiser selecting content for a "sponsored feature." I might have more of an issue if this were new, "live" content. Depending on how you look at it, this may be more of a case of letting an advertiser pay to package historic NY Times stories relevant to the movie. That doesn't sound so bad, said that way. But I grant you, their packaging online walks and talks very much like "real" editorial content.

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