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Measuring Online Advertising
Page 1 of 1 
TV Advertising
1/22/2002 2:38:20 PM
Posted By: Richard Learned

That sentence that advertisers were "throwing away" millions on TV ads seems true enough. I don't find many TV ads anymore that really
try to sell a product. Some of them are so abstract that the product is forgotten before the ad has fully run. I'm thinking of an ad that has two
children facing a stampede of horses. They wind up riding two of them but how that happens I don't know and I positively don't know what
they are advertising although I have seen the ad several times. Other ads like the "purplle pill people" help meto forget the product as well.
At least I know the "Got Milk" ads are selling milk. I'd like a buck for everytime my wife has asked "What was THAT all about?" I've been unable
to answer. Dick Learned
Page 1 of 1 
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